It seems as though the days of looking up a business in a printed directory is a thing of the past. The internet is where everyone starts their consumer journey now. But what method do you use? Personally I love the simplicity of looking at a map of my local area and choosing retailers of the product I want as near to me as possible. I might select two or three and spend a morning visiting each of them. When it comes to searching for hot tubs near me the objective is to find a business with a showroom where I can see and feel the quality of the product. It is also reassuring to have a face to face discussion with the jacuzzi sales person to get answers to the many questions there are about hot tub ownership.
What's Next For Google Search?
As always shopping habits are changing again however this time it is being given a helping hand by AI powered suggestions. A recent article by Radiatordigital explains how hot tub Google searches are now driven by AI and are making marketing departments and SEO developers pay attention. Prospective hot tub customers can now gain help from Google Gemini to find a retailer near them and chatbots like Agentic will make the process even more tuned to each individual customer’s purchasing habits. Basically becoming a virtual shopping assistant!
Hot tub retailers with physical showrooms not only want to try and harness this new technology to drive traffic, and help customers find them, but also need to maintain the other qualities of the business that have helped to define them against the competition. The next stage for any potential hot tub customer will be to research the company and take note of experiences from other people via their Google reviews.
Goggle's Business Profile
A google business profile (GBP) is a must have for any hot tub business. It allows the consumer to research the company from the comfort of their home and gain valuable insight into the professionalism and integrity of each company. It has quickly become a primary driver of customer trust for local businesses. Furthermore, an article by Wsisme evaluates the advantages of a Google Business Profile and why any serious hot tub retailer should have one. Not only do they enhance visibitiy in local hot tub search results, but they also highlight the physical presence of the business. The aim obviously is to encourage the customer to take a short trip out to continue their shopping journey. It stands to reason that bricks and mortar businesses rely heavily on generating footfall to their door and with a GBP there is the added benefit of being listed on Google Maps which also links nicely to “Directions”. So by simply typing in the phrase “hot tubs near me” the consumer’s shopping experience is simplified and made more enjoyable.